Fitur 2026 | International Tourism Fair
We’re excited to share that our team will be attending FITUR Madrid 2026, one of the world’s most influential events for the global travel and tourism industry. During the event, ToursbyPeople.com will be available for in-person meetings throughout the fair.
Meet us at the Turismo Italiano – ENIT, stand 4E18A – Pavilion P04
Why the FITUR?
FITUR, short for Feria Internacional de Turismo, hosted at IFEMA Madrid is one of the largest trade fairs for inbound and outbound international markets. It is a key meeting point where partnerships are formed, new trends emerge and the future of travel takes shape. A clear sign of its relevance is the 50% increase in the numbers of exhibitors in the Travel Technology area: since digitalization and Artificial Intelligence are affirming themselves as the future of the industry, this surge is telling of the relevance of the FITUR. A promising stage for both B2C and B2B operators, this event brings together destinations, tourism boards, tour operators and travel professionals from all over the world.
ToursbyPeople.com at FITUR Madrid 2026
Our presence at FITUR represents an important opportunity to strengthen international collaborations and broaden our horizon, promote new destinations and experiences, and continue improving the quality of the travel services we offer our clients. During the fair, we will be meeting with partners, exploring innovative tourism solutions, presenting our 2026 catalogue and gathering inspiration to design even more authentic, sustainable, and tailor-made journeys. We look forward to sharing everything we discover at FITUR and turning it into memorable travel experiences for our clients.
At FITUR Madrid 2026, we’re looking forward to meeting travel professionals who share our passion for slow, meaningful tourism and want to offer their clients something different, something real. We wish to build new partnerships and bring a new kind of travel experience to the global stage. Let’s take this opportunity to grow together. To schedule a meeting during FITUR Madrid 2026, feel free to reach out. We look forward to meeting you in person and exploring new possibilities.